Maker and Sonsthe British furniture brand founded by father and son Alex Willcock and Felix Conran in 2018 was sold to Manchester-based business group Inc & Co on August 4 in a multi-million deal of books.
The fast-growing brand, founded by the third generation of the Conran family, which created the viral “sofa jump” advertising campaign, employs 150 people.
With its head office, design studio and showroom in West Sussex, Maker&Son has a global presence and manufacturing outposts in the UK, Ireland, USA, Australia, Asia and in New Zealand, with products made locally in each of the territories where it operates.
The brand was recently independently valued at £55million.
Inc & Co, which celebrated its third anniversary in July and celebrated a turnover of £30million in its second year, will take ownership of the entire group, including overseas operations .
Recent acquisitions and investments by the Inc & Co group include luxury leather brand KNOMO London, F&B brand Chop’d and King Street Grooming.
Maker&Son, a global brand of sustainably sourced natural products, does not sell in-store but caters directly to customers through its unique ‘mobile showroom’.
Inc & Co has a proven track record of supporting high-growth digital native businesses and has high aspirations for the brand, including continued growth overseas, with expansion into Europe and the MENA region. The group has pegged its expected revenue for 22/23 north of £130million. The Maker&Son mobile showroom will also become a familiar site across the UK, with 20 new regional sites planned for the next 18 months.
Felix Conran, co-founder of Maker&Son, says, “Our vision for the company was to put our products and our people – both our team and our customers – at the heart of what we do. This comes with a real sense of British heritage and belonging for our teams and customers.
“The sale will allow us to continue our vision of creating sustainable luxury furniture. We are delighted that Inc & Co has seen the value in what we have achieved to date and are excited to work with them to write the next chapter. from Maker&Son.”
Jack Mason, Group CEO of Inc & Co, comments: “Inc & Co is proud to be known for accelerating acquisitions in an extremely diligent and people-centric manner. We are delighted to join Maker&Son in his professional journey. It is a distinguished brand, with a provenance and a vision. The rapid, international growth to date has proven the strength of the product and we are looking to grow further.
“Inc & Co, like Maker&Son, specializes in creating and delivering products and services for the modern, sustainability-minded and digitally conscious customer. Maker&Son fits perfectly into Inc & Co’s brand portfolio. and we look forward to getting under the company’s skin.
Maker&Son was advised in the sale by Philip Lee, while Inc & Co was advised by Glenville Walker.
Pictured, left to right: Felix Conran, Founder, Maker&Son; Lynne Makinson-Walsh, People Manager, Inc & Co; Alex Willcock, Maker&Son Founder; Jack Mason, Group CEO, Inc & Co; and David Antrobus, CTO, Inc & Co