Viola, one of Israel’s largest technology investment groups, announced Thursday that Hilly Rejwan Sorek will join the company as vice president of business development.
Prior to joining Viola, Sorek spent the past 10 years working in the Israeli startup ecosystem, both for high-tech companies and in venture capital, notably at Earnix and Nexar.
Sorek will support Viola’s portfolio companies by mapping their needs and opportunities and providing them with access to potential customers. It will also open strategic channels and collaborations, connections with multinationals as well as with Viola’s extensive local and global network.
As part of BD support, Viola portfolio companies will benefit from product feedback and relationships with C-level executives at global companies across multiple industries.
Zvika Orron and Eran Westman, General Partners and Heads of Viola Platform, said, “In today’s global economic environment, startups face increasing challenges. Whether it’s closing deals, expanding revenue streams or developing new and existing partnerships. Now more than ever, we continue to invest in the resources necessary to provide our portfolio companies with the competitive edge they need. »
The new BD operation adds to the platform that Viola has built over the past two years to support portfolio companies with talent consulting and executive search, marketing support, data analytics and benchmarks .
Viola has $4.5 billion in assets under management across four investment arms: Viola Ventures, Viola Growth, Viola Fintech and Viola Credit. To date, Viola has invested in over 200 companies, 14 of which have become unicorns, such as IronSource, Payoneer, Pagaya, RapidAPI, Redis Labs, Immunai, etc.