NEW YORK, October 28, 2022–(BUSINESS WIRE)–Fortress Investment Group LLC (“Fortress”) has been ranked as the 2nd fastest growing brand among the 50 alternative investment managers included in the second edition of the Variants 50 report, published by Peregrine Communications. The report provides a qualitative and quantitative assessment of the integrated marketing and communications activities of the world’s 50 largest alternative investment managers (measured by assets under management).
Fortress received the second-highest score in the study for Brand Momentum, which gauges how well companies have increased brand awareness over time. According to the report, “Of all the measures used in [the] study, Brand Momentum is most closely aligned with “moving the needle” and provides an exceptionally useful window into how a company’s messaging, content, and distribution resonate with real-world audiences. Alts 50s In the Brand Awareness Ranking, which measures target audience engagement, Fortress was cited as one of five “outperformers”.
“We’ve always been keen on letting our performance take the lead in shaping our brand, and we strive to be clear, authentic and straightforward in all our communications,” said Fortress Managing Director Gordon Runte. “We are happy that the Variants 50 report indicates that this approach has helped the Fortress brand reduce content clutter in the marketplace.”
The Variants 50 The study gathered more than 6,000 data points on companies’ integrated marketing and communications activities, with each company’s results weighted, scored and ranked against their industry peers.
About Fortress Investment Group
Fortress is a leading, highly diversified global investment manager with over $44 billion in assets under management as of June 30, 2022. Founded in 1998, Fortress manages assets on behalf of over 1,900 institutional clients and private investors worldwide through a range of loans and real estate. investment strategies in real estate, private equity and permanent capital.
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