Investment group

EWGFF) engages leading digital merchandising agency to capitalize on continued snack market growth by driving Amazon sales of portfolio products


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  • Eat Well Group is committed Avenue7Media, a leading digital merchandising agency, to develop the online snacking platform for Eat Well Group portfolio products
  • The platform, slated for delivery in spring 2022, will help Eat Well grow its portfolio of investments, brands and consumer products, via Amazon.com
  • The snack culture has grown over the past few years and e-commerce has provided a convenient way to purchase snacks.
  • Eat Well Group has also engaged several other service providers as it seeks to expand its digital and market awareness campaigns in North America and Europe.

In recent years, more and more people prefer snacking to a full meal. In 2019, for example, 59% of adults worldwide chose to eat many small meals spaced throughout the day, instead of a few large meals, according to one report (https://ibn.fm/vC6Fx) .

The figure increased further in 2020, with The state of snacking in 2020 report detailing that 88% of adults worldwide say they snack more than before. The pandemic is cited as the main cause of…

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