Investment plan

Cola Group’s expansion strategy includes $ 14.5 million investment plan

Gaming and entertainment specialist Cola Group has announced the expansion of its digital division, Cola.bet, with an investment of $ 14.5 million.

The operator provides a proprietary mobile platform to developing markets, a platform that aims to provide customizable and adjustable integrations. Payment methods are integrated into the platform where partners are introduced to a selection of sporting events, alongside esports or casino games.

To support Cola Group employees, a consulting and license brokerage service is also available, providing access to knowledge and best practices in each operating region.

Cola.bet aims to expand its sports betting and iGaming offer, with responsible gambling as a primary objective. The betting operator holds a gaming license from Curacao with the aim of securing further licenses in Africa, Latin America and Europe, thus contributing to the growth of its global footprint.

This investment follows Cola.bet’s obtaining its fourth African gaming license in Nigeria, the continent’s second largest gaming market. This new license is in addition to Cola.bet’s operations alongside Zambia, Kenya and Ethiopia.

Dinu Bors, COO of Cola.bet, said: “Cola.bet provides an exceptional customer experience and the launch increases our global ambitions within the iGaming space. The platform is highly customizable and gives B2B partners instant access to curated content for a plethora of marketplaces. We will be rolling out several innovative features over the next few months, we are just getting started.

Cola.bets’ subsidiary, Cola Games Limited, has been licensed for sports betting by the Lagos State Lotteries Board. Similar to Ethiopia, the Nigerian market is considered to be retail centric as opposed to the internet. This decision for Cola.bet was strategic to leverage its model and Ethiopia’s successes to expand in Nigeria.

Dana Varnytska, CMO of Cola.bet, added: “Our strategy is based on a localized program which has been developed through extensive research into market nuances and player preferences. Players will benefit from tailor-made bonus promotions and extremely competitive odds on the most popular events. “


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