April 29, 2022 — Barry Callebaut has announced plans to expand its presence in North America by building a specialty chocolate factory in Ontario, Canada. With the plant expected to be fully operational by 2024, the total investment volume, over ten years, is expected to amount to 104 million US dollars (100 million Swiss francs).
The new plant will produce sugar-free chocolate, high-protein products and other specialty products, reflecting current market trends. The plant is expected to have an initial annual production capacity of over 50,000 metric tons of liquid and molded chocolate production.
“Consumers are looking for healthier, tastier alternatives to the foods they love,” said Steve Woolley, president of the Americas region of Barry Callebaut.
“Food-free, like sugar-free or dairy-free, are healthier options that satisfy the indulgence they crave. By adding a sugar-free facility, Barry Callebaut is positioning itself to be a leader in “better for you” offerings for our customers, which include a wide range of low-sugar and sugar-free solutions. »
A boost for the Americas
The move marks the largest capital investment ever made by Barry Callebaut in the region. It will be added to the 15 chocolate and cocoa processing plants that Barry Callebaut currently has in the Americas region.
Two of these 15 plants are located in Canada: one in Chatham, Ontario, and one in Saint-Hyacinthe, Quebec, its largest plant in the Americas region. The investment in Ontario is part of the group’s strategy to permanently maintain its global footprint, by locating production close to its customers.
“Barry Callebaut’s latest commitment to Canada is an investment in the talent of Canadian workers, our access to global markets and our welcoming business environment. Global investors will seek opportunities across Canada,” adds Katie Curran, Acting CEO, Invest in Canada.
Last September, Barry Callebaut and The Hershey Company extended their strategic sourcing partnership. Under this agreement, Barry Callebaut continues to supply Hershey’s North American business with liquid chocolate and finished products.
Meanwhile, The Hershey Company is pursuing a multi-pronged strategy to dominate the healthier chocolate category – a market worth an estimated US$1.3 billion or 6% of the category’s retail sales.
As part of Barry Callebaut’s Forever Chocolate plan to make sustainable chocolate the norm, the supplier aims to be carbon and forest-positive by 2025.
Edited by Elizabeth Green
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