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55ip and RiverFront Investment Group Offer Tax Managed Portfolios to Baird Financial Advisors

Demand for tax management continues to drive adoption

BOSTON & RICHMOND, Virginia, November 3, 2021– (COMMERCIAL THREAD) – The growing demand from advisers and their clients has stimulated 55ip to extend its partnership with RiverFront Investment Group (“Front of the river”). The companies are today announcing the deployment at Baird of 55ip’s tax-smart transition technology with RiverFront ETF strategies to help advisors ease the burden of switching to advisory programs. The addition of Baird, who has more than 1,300 financial advisors, to the firm’s client base represents the second major broker to partner with 55ip.

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RiverFront first partnered with 55ip in spring 2021 to offer its ETF Advantage model portfolios on 55ip’s Tax-Smart Investment Strategy Engine in the RIA Channel, recognizing the importance of tax management to help advisors to develop their practice, while seeking to improve investor results. 55ip’s advisor-led experience aims to mitigate the tax impact for clients when transitioning investment strategies through systematic and continuous recovery of tax losses.

“Our mission at 55ip is to become the industry standard fiscally smart strategy engine, and this new partnership with Baird is another milestone on that path,” said Paul Gamble, CEO of 55ip. “It’s exciting to see innovative independent brokers like Baird embrace new technologies that will advance the wealth management industry.

“We continue to hear demand from our partner advisors that they are looking for tax-efficient ways to help clients diversify their portfolios, but research shows that only a minority of advisors benefit from automated tax loss collection,” said RiverFront President & CEO Pete Quinn. “Our goal is to democratize automated, continuous tax management to help our advisors and their clients seek better after-tax results. “

The partnership between 55ip and RiverFront expands its mission of assisting advisors and improving efficiency and effectiveness to help investors achieve their goals. Baird’s financial advisors will use 55ip’s tax-smart investment strategy engine to choose from a selection of RiverFront ETF Advantage model portfolios and guide clients through tax-smart transitions. The automated and continuous harvesting of tax losses is carried out throughout the year, and the 55ip platform allows this human capital to be devoted to serving the client in other areas of their financial plans. Additionally, 55ip and RiverFront will provide business and educational support to Baird’s financial advisors.

About 55ip

55ip is a financial technology company dedicated to breaking down barriers to financial progress. Financial advisors use 55ip’s tax-smart investment strategy engine to improve their efficiency and effectiveness. 55ip’s intuitive experience and intelligent automation improves portfolio design and delivery, helping advisors save time and drive better results for their clients. At the heart of the experience is 55ip’s ActiveTax technology®, which includes tax-smart transitions, management and withdrawals.

55ip is the trade name used by 55 Institutional Partners, LLC, an investment technology developer, and for investment advisory services provided by 55I, LLC, an SEC-registered investment adviser. 55ip is a wholly owned subsidiary of JP Morgan Asset Management, the asset management business of JPMorgan Chase & Co. For more information on 55ip, please visit www.55-ip.com.

About RiverFront

RiverFront Investment Group is a global asset manager focused on process rather than forecasting, a dynamic investment approach based on a systematic and repeatable methodology. The company offers flexible risk management solutions for a range of investment objectives and risk tolerances.

RiverFront is affiliated with Robert W. Baird & Co. Incorporated (“Baird”), a FINRA / SIPC member, through its minority interest in RiverFront. RiverFront is primarily owned by its employees through RiverFront Investment Holding Group, LLC, the holding company of RiverFront. Baird Financial Corporation (BFC) is a minority owner of RiverFront Investment Holding Group, LLC and therefore an indirect owner of RiverFront. BFC is the parent company of Robert W. Baird & Co. Incorporated, a registered broker / dealer and investment advisor. Learn more about riverfrontig.com.

The opinions expressed are current as of the date indicated and are subject to change. Past performance is no guarantee of future results and diversification does not guarantee profit or protect against loss. All investments involve some level of risk, including loss of capital. An investment cannot be made directly in an index.

Information or data presented or used in this document has been received from sources believed to be reliable, but its accuracy is not guaranteed.

This report does not provide recipients with sufficient information or advice on which to base an investment decision. This report does not take into account the investment objectives, financial situation or specific needs of any particular client and may not be suitable for all types of investors. Recipients should consider the content of this report as a single factor in making an investment decision. Further fundamental and other analysis would be required to make an investment decision regarding any individual security identified in this report.

55 Institutional Partners, LLC and its affiliates (“55ip”) is a registered investment advisor who provides access to the third party strategies provided herein in addition to other services. RiverFront Investment Group, LLC (“RiverFront”) provides investment ideas in the form of model portfolios, to 55ip for use in the software offered herein. 55ip receives fees from RiverFront for the services provided by 55ip to its customers in connection with the RiverFront models. The RiverFront Model Portfolios are provided for illustration and educational purposes only, do not constitute research, personalized investment advice or a fiduciary investment recommendation from RiverFront or 55ip to any client of 55ip, and are intended for use only by clients of 55ip, together with other information, as a resource to help build a bespoke portfolio or as a contribution to the development of investment advice from a financial professional to its own clients and should not be the sole or primary basis of a financial professional. Financial professionals are responsible for making their own independent fiduciary judgment as to how to specifically use the RiverFront Model Portfolios and / or implement transactions for its designated clients. RiverFront does not have the discretion to invest or place trade orders for portfolios or derivative accounts of the RiverFront Model Portfolios. RiverFront is responsible for the methodology of the model portfolios; it is not responsible for determining the suitability or individual suitability of the RiverFront Model Portfolios or any of the securities included therein for any client of 55ip. The information and other marketing materials provided by RiverFront or 55ip regarding the RiverFront Model Portfolios, including holdings, performance and other characteristics, may differ materially from any portfolio or account derived from the RiverFront Model Portfolios. The RiverFront Model Portfolios themselves are illustrative, they are not funds, and you cannot invest directly in the Model Portfolios. RiverFront and 55ip are not affiliated, RiverFront is not responsible for any content provided by 55ip.

55ip does not provide tax, legal or accounting advice. This document has been prepared for informational purposes only and is not intended to provide, and should not be relied upon for, tax, legal or accounting advice. You should consult your own tax, legal and accounting advisers before committing to any transaction.

RiverFront Investment Group, LLC (“RiverFront”), is a registered investment adviser with the Securities and Exchange Commission. Registration as an investment advisor does not imply any level of skill or expertise. Any discussion of specific securities is provided for informational purposes only and should not be construed as investment advice or a recommendation to buy or sell any individual security mentioned. RiverFront is affiliated with Robert W. Baird & Co. Incorporated (“Baird”), a FINRA / SIPC member, through its minority interest in RiverFront. RiverFront is primarily owned by its employees through RiverFront Investment Holding Group, LLC, the holding company of RiverFront. Baird Financial Corporation (BFC) is a minority owner of RiverFront Investment Holding Group, LLC and therefore an indirect owner of RiverFront. BFC is the parent company of Robert W. Baird & Co. Incorporated, a registered broker / dealer and investment advisor.

To review other risks and more information about RiverFront, please visit the website at www.riverfrontig.com and Form ADV, Part 2A. Copyright © 2021 RiverFront Investment Group. All rights reserved. ID 1891067

See the source version on businesswire.com: https://www.businesswire.com/news/home/20211103005374/en/

Contacts

Media

Kara lester
Grégory FCA for 55ip
[email protected]
610-228-2119

Dorian Langlais
Rally Point Media Strategist for RiverFront Investment Group
[email protected]
862-368-1011


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